Art can be anything, anywhere – so the freshmen of art schools around America are told. And over the past decade or so, we’ve seen marketers take it to heart. The mobilization of “creativity” toward the branding of cities as economically buoyant has extended far beyond the superficial and safe “cow parade” campaigns. I was surprised to see the more sophisticated (read: upper-class) methods reaching as far as my town. So I wrote a commentary for my local paper. Read it here.